Canadian business is alerted to rules in the anti-spam law
(NC)—Does your business or organization know enough about Canada's anti-spam law?
The legislation protects individuals and businesses from harmful and misleading online threats when using an electronic device, such as a mobile phone, smartphone, tablet or computer. Once the law is in force compliance will be mandatory, so if your business sends commercial electronic messages (CEMs) using electronic channels to sell or promote products or services, you should know that the new law prohibits:
• Sending a CEM without the recipient's express or implied consent. This includes messages to e-mail addresses, and text messages to a cell phone.
• Sending a CEM without fully identifying the sender.
• Making false or misleading electronic representations in the promotion of products, services or business interests.
• Sending a CEM without a clear way and means for the recipient to unsubscribe.
• The installation of computer programs on another person's computer system without the express consent of the owner of the computer system or their agent, such as an authorized employee.
• The collection of personal information by accessing a computer system in violation of the Criminal Code of Canada.
• Collection of electronic addresses by the use of computer programs, or the use of such addresses without permission, a practice known as “address harvesting”.
Compliance with the law will help your organization maintain the trust and respect of clients and customers. If you would like more details and guidelines, go to www.fightspam.gc.ca.You can also sign up on the homepage to receive related news and updates.
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