Consumers save on holiday shopping with mobile-based offers
(NC) Thousands of Canadians will turn to their smartphone this holiday season in order to save money on their Christmas shopping. For the first time in holiday shopping history, new location-based mobile technologies are allowing shoppers to access personalized offers from their favourite retailers on their smartphone.
The technology being used is called 'geo-fencing', which allows retailers and other businesses to create virtual fences around physical locations. When a mobile device is within the geo-fenced area, registered subscribers will receive exclusive and targeted offers via text message (SMS).
“We know that over half of Canadians are interested in signing up to receive relevant promotions and product offers on their smartphones, especially when the store is nearby,” said Nyla Ahmad, Vice President of Local Digital, Rogers. “Location-based mobile marketing services have answered the call by giving shoppers access to exclusive, personalized deals on their smartphone.”
Earlier this year, Rogers launched Rogers Alerts, the first location-based mobile marketing initiative in Canada. National retailers including Sears Canada, Future Shop, Pizza Hut Canada, A&W, Second Cup and Rogers Wireless have been amongst the first to take advantage of Rogers Alerts, the first of its kind in the Canadian market.
Rogers Alerts will be sent to Rogers subscribers who have signed up to receive offers. When registering, subscribers can customize content preferences so special offers are prioritized and targeted to their personal shopping and retail preferences. To subscribe visit www.rogersalerts.ca
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