Do we really prefer giving than receiving?
(NC) Chances are you've influenced someone you know to try a new restaurant, stay at your favourite hotel, or even follow through on financial advice, but how often have you done so because there was a referral bonus in it for you?
With the season of giving and receiving upon us, a survey by American Express Canada has revealed the level of generosity in all of us. The results are intriguing, as follows:
Giving is better than receiving. Canadians are more willing to recommend a product or service if there is something in it for the person (57%), rather than doing it for their own reward (50%).
We just want to please. As many as 40 per cent of Canadians say they would influence a friend or family member to try a new product or service just to put a smile on their face. Another 23 per cent would do it because they like to know they have an impact.
Young people love to giveand get. An overwhelming 76 per cent of Canadians aged 18 to 34 agree that they would be more willing to recommend a product or service if there was a reward in it for themselves as well as their friend or family member.
These findings coincide perfectly with the holiday season, says American Express. If giving is foremost on your mind, their Refer A Friend program works like this: refer your credit card to someone and the company will treat both of you to bonus reward points that you can put towards a gift for yourself, or towards your next vacation.
More information is available online at amex.ca/refer.
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