Give the gift of a designated driver
(NC) The holidays are here and the hunt for gifts is on. If you're wondering what to give friends and family members to show how much they mean to you, look no further than your social calendar and steering wheel. If your friends and family members are like most Canadians, they are deeply appreciative of those who care enough to be their designated driver.
According to a recent research report by Ipsos Reid and commissioned by Budweiser, “Designated Driving: A New Generation Comes of Age”, Canadians have “wonderful things to say about designed drivers and their altruistic behaviour.” The survey was conducted among adults of legal drinking age (to 34 years old) and the findings show:
• 94% agreed designated drivers save lives;
• 94% admire and respect people who volunteer to be designated drivers;
• 93% agreed our communities need more designated drivers
Still unsure if this is the right gift for a special someone on your list? Maybe it will make a difference to know that volunteering to keep others safe brings benefits to the giver, too. Just ask the designated drivers surveyed by Ipsos Reid:
• I feel good about myself when I do something for others by being a designated driver – 92% agreed
• When I am a designated driver I feel good about doing “the right thing” – 94% agreed
• When I am a designated driver I can rest assured that my friends and/or family will be safe – 95% agreed
Given all the positive views of passengers and drivers alike, it's no wonder that “being a designated driver is evolving as a peer social norm,” says John Wright, senior vice president for Ipsos Reid. Our research shows that 78% of adults today have been designated drivers in the past three years – an average of 19.3 times.
There's no time like the holiday season to help bump up the average. Just grab the keys and a water bottle, and relax with the knowledge that your friends, family and community will be safe – thanks to your gift of an evening out with a designated driver.
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