The power of local spending during the holiday season
(NC) Preparing for the holiday season is often associated with gift lists, bargain hunting and potentially crowded or stressful shopping experiences searching for the perfect gift.
This year, try exploring your local businesses for unique items and make local purchases to help support neighbourhood businesses during a season that sees a lot of consumer dollars crossing the border or disappearing online with retailers around the world.
“Shopping off-the-beaten path in one of your neighbourhood stores can be a much calmer experience during the holiday shopping season,” said François Ramsay, Senior Vice-President, Corporate Affairs for Yellow Pages Group, a digital media and marketing solutions company. “Additionally, every purchase you make at a local business has a direct impact on the surrounding neighbourhood and the local economy, strengthening it and helping create sustainability and growth in our communities.”
Among the positive impacts of local shopping are:
• Job Creation: Small businesses are the largest group of employers in the country
• Local Impact: Dollars spent within the neighbourhood directly benefit the local economy and tend to be re-invested within the community.
• Neighbourhood Prosperity: The presence and success of small businesses play key roles in giving communities their identities and also influence neighbourhood desirability and growth.
• Customer Service: Independent retailers often personalized service, making shopping a less stressful and more meaningful experience.
There are a number of events across Canada that encourage local shopping, including Shop The Neighbourhood. This initiative of Yellow Pages Group takes place on November 30, 2013, strategically sandwiched between the Black Friday and Cyber Monday shopping holidays with the goal of raising awareness and encouraging people to make local purchases in support of their neighbourhood businesses. This year's Shop The Neighbourhood event takes place in the GTA with consumers benefitting from exclusive Shop The Neighbourhood deals offered by local merchants specifically for event day.
Holiday sales typically make up a considerable amount of retailers' annual sales. So help support your favourite local store or service this holiday season by supplementing or completing your holiday gift list purchases locally.
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