Three tech solutions to boost small business holiday sales
(NC) As Canada's small business owners gear up for the holiday shopping season, many see the opportunity to increase sales and boost year-end profits with seasonal marketing initiatives. But competition from retail giants including Best Buy, Target and Sears means small businesses need to look for innovative and cost-effective ways to engage shoppers at a local level.
Thankfully, online technology and social media services offer affordable alternatives to expensive print, online and TV advertisements, while still allowing business owners to craft clever campaigns, connect with customers and cost-effectively provide unique deals, discounts and promotions.
For businesses looking to increase market share for end of year records, the following 3 high-tech holiday marketing strategies can help raise awareness and increase revenues without the high costs involved.
Social Media ProgramsSocial networks like Facebook, Twitter and Google+ can help attract customers with minimal investment. Offering unique incentives, including steep discounts, free samples or unique hands-on trials, can substantially help to generate viral exposure. Try offering two-for-one deals, bonus gifts with purchase or exclusive events to drive foot traffic, siphon customers from competitors and aid with lead generation.
Keywords and Online Advertising
A third (31%) of Canadians say they would shop at small businesses more often if they offered more of their products online, and 60% of the younger generation (ages 18-35) say that small businesses are not active enough online. Purchasing targeted keywords on popular search engines like Google or Yahoo can help put your business in front of prospective buyers. Also, engines like Rogers OutRank™ can help optimize your website for search and allow you to track exactly how much it costs to acquire a customer.
Reward customers for their loyalty
Another way to stand out during the busiest time of the year is to reward customers for their loyalty. Loyalty program platforms like Vicinity™ by Rogers let small businesses develop personalized loyalty programs that show customers appreciation while driving repeat business.
By examining your inventory, technology and staffing needs now, you have time to put plans in place to have your most successful holiday season to date.
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