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Avoid emotional investing

(NC)—Emotional investing doesn't pay—it costs you instead, says Andy Beer, strategic investment planning expert at Investors Group.

“Market study after market study have clearly proved that when investors are driven by emotions—jumping into and out of stocks looking for the next winner, pouring money into mutual funds following a period of strong market growth, and then moving to the next 'hot' asset class during market troughs—they often lose, and sometimes lose big.”

Beer explains that trying to time the market or an individual stock almost never works. But time in the market often does by delivering better overall returns—especially when you couple your long-term stay the course strategy with other key strategies such as effective asset allocation and dollar-cost averaging.

He noted that volatility is the nature of stock markets, but with a carefully selected and properly diversified 'mix' of assets, you can effectively reduce risk, and enhance your chances of achieving your long-term goals.

Beer also suggests that dollar-cost averaging (the strategy of buying a stock or fund on a regular basis regardless of the stock or fund price) is an investment strategy that saves you from trying to time the market. This approach is designed to lower the average cost of your stock or mutual fund units, and ensures you are always participating in the market, so you will never miss out on periods of excellent returns.

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Source: This column, written and published by Investors Group Financial Services Inc. (in Quebec – a Financial Services Firm), presents general information only and is not a solicitation to buy or sell any investments. Contacta financial advisor for specific advice about your circumstances. More information on this topic can be obtained from your Investors Group Consultant.

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