Icons in music and skin care join forces to fight HIV
(NC) Kiehl's Since 1851, the venerable New York-based purveyor of fine-quality skin and hair care preparations, recently announced a collaboration with Grammy Award winning singer/songwriter Alicia Keys in support of Keep a Child Alive (keepachildalive.org).
“Supportive partners like Kiehl's are part of our extended family,” says Keys. “They share our passion for bringing dignified treatment, care, and support to children and families affected by HIV. Every action, big or small can make a difference and take us one step closer in making health care a human right.”
In the past 10 years, Kiehl's has raised more than 2.5 million dollars in support of HIV/AIDS charities. Staying true to their philanthropic initiatives and support of HIV/AIDS treatment and awareness programs, the brand has partnered with the music icon to create a limited edition of their cult favourite Midnight Recovery Concentrate One hundred per cent of the net profits will go to Keys Keep a Child Alive initiative.
“For each sale of the limited edition product, you will help to provide one month of HIV care and medicine to a child living with HIV. I'm really excited about partnering with Kiehl's and their generosity is incredible,” says Keys.
Kiehl's Midnight Recovery Concentrate is a customer favourite, with one bottle sold every minute globally. It has gained widespread popularity because it helps to replenish the skin at night for a fresher and more radiant appearance by morning. The limited edition product can be purchased at Kiehl's stores across Canada and online at kiehls.ca.
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