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Stay on your brand name medicines without paying more

(NC) It's not uncommon for a pharmacist to substitute brand name prescription drugs with a generic in an effort to save you some money. However, for many Canadians that cost saving switch can have an impact on their continuity of care.

Just as different brands of medicine can have varying effects on a patient, so too can their generic counterparts. It's important that patients participate in an open, understanding dialogue with their health care provider and pharmacist to ensure they remain on the medicine that is right for them

Experience with a particular brand of medicine is a strong barometer in a patient's treatment journey. Moreover, knowing that a specific medicine works well for you, is trusted and you know what to expect from it is oftentimes what motivates a patient to choose to stay on their preferred brand name medicine.

The good news is that Canadians can now choose to stay on their preferred brand name medicines at little or no additional cost over the generic version. The RxHelp Patient Assistance Card Program is a free card that indicates to your pharmacist that you would like to receive the brand name medicine prescribed by your doctor. For details on how the cards work and to obtain yours today, visit

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