Every action matters when it comes to climate change

(NC)—Positive environmental change doesn't happen in isolation. When global efforts are combined, even small actions like turning down the thermostat and using CFL light bulbs can help address climate change and the wildlife affected by those changes – particularly polar bears and their Arctic Home.

How can you help? Coca-Cola Canada and World Wildlife Fund are asking Canadians to stop and think about how each decision they make at home and work can improve the lives of polar bears in their northern habitat.

“This is the ideal time for Canadians to think about how they can help conserve the Arctic by taking and calling for action on climate change,” says Martin von Mirbach, Director, Arctic Program, WWF. “The Arctic is melting and with sea ice shrinking, polar bear migration patterns and habitat are being directly affected. We want to encourage Canadians to make a commitment to take action to help ensure the future of the iconic polar bear.”

Coca-Cola Canada and WWF are encouraging Canadians to make a pledge and engage in environmentally friendly actions such as:

• Wash and rinse clothes in cold water, and hang dry laundry

• Walk, cycle, carpool or take public transit to work at least one day a week

• Recycle all recyclable materials including paper and cardboard, aluminum cans and PET plastic bottles.

“The sum of the whole is greater than its parts and by working together Canadians can make a difference,” says Nicola Kettlitz, President of Coca-Cola Ltd. “And it's simple: just go online, make a pledge and join us to help protect the polar bear.”

This February and March, Canadians can learn more about polar bears and their Arctic home by visiting the interactive displays in Toronto, Vancouver and Montreal. For more information or to make a pledge, visit www.livepositively.ca/ArcticHome.

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