Last Ice Area a future home for polar bears facing climate change threat

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(NC)—Did you know that nearly two-thirds of the world's polar bears live in Canada? This unique species is an important part of the Arctic ecosystem and an iconic symbol of Canada. However, as the climate warms and Arctic sea ice melts, it puts the polar bears' home in jeopardy.

The overall amount of ice remaining in the Arctic is shrinking. In fact, Arctic sea ice coverage reached a new low in the summer of 2012. As the sea ice continues to melt at an unprecedented rate, the loss of habitat is a threat to the polar bears' ability to hunt, migrate and breed.

One of the last remaining hopes for the Canadian polar bear is a resilient stretch of ice that is projected to remain when all other large areas of summer sea ice are gone. This area, known as the Last Ice Area, is a place where polar bears have the best chance for an Arctic future.

WWF and Coca-Cola Canada have partnered to make sure that the Last Ice Area offers a future home for Arctic wildlife. With Coca-Cola Canada's support, WWF is working with local communities and governments, and supporting research to better understand the region and how best to manage the opportunity it offers.

Canadians can show their polar bear pride by pledging to make small changes in their own lives to help support a healthy future for the polar bears. Whether pledging to rinse clothes in cold water and hang dry, carpool or take public transit to work, or simply recycle cans and packaging – every action matters. To find out more about you can pledge your support and protect the polar bears visit www.livepositively.ca/ArcticHome.

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