Mushrooms Go PINK in support of breast cancer research
Breast cancer, pink ribbons and mushrooms; what's the connection?
(NC) Breast cancer is the most common cancer in Canadian women. According to the Canadian Cancer Society, an estimated 23,800 women were diagnosed with breast cancer, and sadly 5,000 will die of it.“Breast cancer has touched most of our lives and we've all seen, firsthand, how devastating it can be,” says Nick Pora, Past President of Mushrooms Canada. “Personally speaking, I watched my sister-in-law courageously battle breast cancer. It's in everyone's family or circles of friends, and that's why I'm so proud that Canadian mushroom farmers and the Breast Cancer Society of Canada are working together again to raise dollars for breast cancer research.”
Mushrooms Go Pink “From September 23rd to November 8th, you will find fresh Canadian mushrooms packed in pink trays with a pink ribbon on the label,” says Frank Moscone, Past President of Mushrooms Canada. “For every pound of mushrooms sold in the pink packages, Canadian mushroom farmers will make a contribution to the Breast Cancer Society of Canada.”Looking for other ways to help? Log onto Facebook and join the “Mushrooms Go Pink” group. For every person who joins the group on Facebook, Mushrooms Canada will donate $0.10, to a maximum of $5,000, to the Breast Cancer Society of Canada (BCSC).In 2010, 2011 and 2012, mushroom growers contributed over $165,000 to the BCSC based on a $0.01 per lb. of fresh mushrooms packaged in Pink Tills. “The Breast Cancer Society of Canada is absolutely thrilled to once again be part of Mushrooms Go PINK. We look forward to a successful 2013” - Dawn Hamilton, Fund Development Coordinator for BCSC.
Mardi Michels, our official PINK blogger, shared her thoughts of the Mushrooms Go PINK campaign,
"I love the idea of a breast cancer research fundraising campaign supported by a real food like mushrooms packed with nutrients which may in fact, have anti-tumour properties. Diet is a huge piece of the disease prevention puzzle and it's something that more people should be aware of. The PINK campaign puts mushrooms in the spotlight and highlights their nutritional value all the while raising funds for breast cancer research."
"Furthermore, I like to be able to give back to the community through my blog. Supporting the PINK campaign with a recipe is the very least I can do. Getting more mushrooms in one's diet is never a bad thing, considering their nutritional value, so it's great to see the featured recipes each year. It's a campaign everyone can support either through buying mushrooms, making one of the featured recipes or reading the information on the PINK website"
The Power of Mushrooms What exactly is the connection between mushrooms and breast cancer? Reports by Dr. Shiuan Chen of the City of Hope Cancer Centre in Los Angeles state that fresh mushrooms may have anti-tumour properties.Mushrooms contain Conjugated Linoleic Acid; and CLA suppresses a natural substance in the body called aromatase. By blocking aromatase, physicians can reduce the levels of circulating estrogen in post-menopausal women. That is important because, according to the Canadian Cancer Society, high levels of estrogen are associated with a higher risk of breast cancer.“Diet is a key consideration for disease prevention because it is something that everyone can control,” says Dr. Chen. “Our research shows that women may benefit from a balanced diet, which includes about 3.5 ounces of mushrooms per day.”White button, portabella, crimini and shiitake mushrooms showed significant inhibitory effects with large mushrooms having the strongest activity.
Fresh Mushrooms – Good for LifeEven though they look simple, mushrooms have a whole lot going for them in the nutrition department. A great way to add some tasty nutrients to everyday meals is to include fresh mushrooms. One hundred grams (100 g) of fresh mushrooms count as 1 serving of Fruits & Vegetables, according to Canada's Food Guide. Mushrooms are also low in calories, carbs and fat. They provide vitamins, minerals, fibre, antioxidants, and are the only vegetable with Vitamin D, not to mention that they have no cholesterol or sodium.For more information on breast cancer & mushrooms, nutrition tips, and delicious recipes visit www.MushroomsGoPINK.ca.
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