Angus the Bull Cabernet Sauvignon Partners with Prostate Cancer Canada to Raise Awareness
FOR IMMEDIATE RELEASE
TORONTO, ON / 27 June 2011 – Angus the Bull Cabernet Sauvignon and Prostate Cancer Canada are partnering in the fight against the most common cancer to affect Canadian men. At select LCBO stores through July 16th, 50 cents from each bottle of Angus Bull sold will be donated to raise awareness and funds to defeat prostate cancer.
Angus the Bull is a blend of Cabernet Sauvignon grapes from different regions of South Australia and pairs well with premium cuts of beef, grilled meats, roasts and stews. “It is a unique and innovative wine with big and bold tastes, that we feel matches the energy being directed to find a cure for prostate cancer,” says Ana Norris, Brand Manager, Diamond Estates Wines and Spirits.
Steve Jones, President and CEO of Prostate Cancer Canada, explains that it is incredible important to raise awareness of this disease. “We appreciate the efforts of Diamond Estates to help us raise awareness of this disease which will affect 1 in 7 Canadian men in their lifetime. It is of utmost importance for the community to talk openly about this disease and encourage men over the age of 40 to talk to their doctors about their prostate cancer risk.”
ABOUT DIAMOND ESTATES
Diamond Estates is an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since its inception, the company has grown to become one of Canada's top agencies representing some of the most compelling beverage alcohol brands in today's marketplace.
About Prostate Cancer Canada
Prostate Cancer Canada is the only national foundation dedicated to the elimination of this disease through research, education and awareness. Prostate Cancer Canada raises funds for the development of programs related to awareness, public education, advocacy, support of the afflicted and research into the prevention, detection, treatment and cure of prostate cancer.For more information and to learn about testing and treatment, visitprostatecancer.ca
Rebecca von Goetz
Executive Vice-President, Marketing & Communications
Prostate Cancer Canada
416.441.2131 x 258
Brand Manager, Imported New World Wines
416.488.4922 x 23