Are holiday cards still relevant?
(NC) It’s never been easier to communicate with your friends and family. You can send them a text, shoot them an email or directly message them on social media.
But one seemingly old-fashioned way of keeping in touch has stood the test of time. Despite the evolution of technology, holiday greeting cards appear to be here to stay.
In fact, not only have greeting cards remained popular, but they’re actually experiencing a comeback.
According to Narrative Research, more than half of Canadians sent a greeting card or a written letter using Canada Post in 2021. In the U.S., the Greeting Card Association says sales of holiday-based cards have increased in recent years.
So, who is buying greeting cards?
Millennials have outpaced their baby boomer elders in buying greeting cards. They’re looking for personal, high-quality cards that are often customizable, such as those offered on online marketplaces like Etsy and Minted, that also support independent artists.
What is it about physical greeting cards that have allowed them to remain so popular? Isn’t it more of a hassle to buy a card, handwrite a message and send it via snail mail?
Interestingly, that’s actually part of the appeal.
The extra effort to select a card, write a greeting and mail an envelope with a stamp is more personal. And the more personal, the more special. Simply put, mailing a card to a loved one just can’t be replicated with an email.
Many charities also offer greeting cards to personalize donations that make a positive difference in the world, such as those delivered on behalf of World Vision Canada’s donors when they make a gift catalogue donation to others.
The extra personalized touch shows how much someone cares, just in time for the holidays.
Media Attachments Related Posts
All News Canada content is provided free of charge. Any source/sponsor of the information must also be identified as presented. For articles, credit of usage must be attributed to News Canada with "(NC)" at the beginning of an article or "www.newscanada.com" or "– News Canada" at the end. Images are only to be used with corresponding editorial copy. Usage of News Canada content constitutes your acceptance of these terms and an agreement between you and News Canada.
Disclaimer: Comments and opinions in News Canada content are those of their respective contributors only. The views expressed do not necessarily represent the views of News Canada Inc., its management or employees. News Canada Inc. is not responsible, and disclaims any and all liability, for the content of comments provided by contributors.